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DLT Registration Mandatory for SMS Services in india

Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.

 

It is being issued in the public interest to control the SMS spam from various marketing firms. Earlier the bulk SMS providers were required to register with TRAI. With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT registered.

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What is DLT Registration and Why Does It Matter?

DLT (Distributed Ledger Technology) is a system introduced by telecom operators to clean up the SMS ecosystem. In simple terms, it uses blockchain to make sure only verified businesses can send bulk messages. The goal is straightforward — reduce spam, prevent fraud, and make communication more trustworthy for users. In India, under TRAI guidelines, any business sending SMS (whether it’s offers, OTPs, or updates) must complete DLT registration. There’s no workaround here — it’s mandatory.

Why DLT Registration Is Important

If you’re using SMS to talk to customers, DLT isn’t optional — it directly affects whether your messages even reach them.

1. Your messages won’t get blocked

Without DLT approval, telecom operators can stop your SMS before it reaches users.

Example: A bank sending OTPs could face delivery failures if it’s not registered.

3. You stay on the right side of regulations

DLT isn’t just a best practice — it’s a legal requirement under TRAI for all business messaging.

2. Your communication looks genuine

Every message template gets approved in advance, which adds a layer of credibility.
Example: A retail brand sending “Flat 50% Off” feels more trustworthy when it’s verified.

4. You get consistent delivery

Only registered businesses are allowed to send SMS through telecom networks, which means fewer disruptions and better reach.

Steps To Register on DLT Platform

Getting started with DLT registration might sound technical, but it’s actually a straightforward process when broken down step by step. To ensure your SMS campaigns run smoothly and stay compliant with TRAI regulations, you need to complete a few key registrations on the DLT platform.

Follow the steps below to register your business, set up your sender IDs, and get your message templates approved — so your messages reach customers without any interruptions.

Step 1: Entity Registration


This includes details of KYC (Know Your Customer) documents like GST, PAN, TAN, CIN etc. The process has been designed for easy and quick completion. Your organization will get a unique Entity ID.

Step 2: Sender ID (Header) Registration

Messages are classified into Transactional, Promotional, Service Implicit and Service Explicit. Entities need to register all their header on the platform. Every header gets a unique Sender ID (Header ID).

Step 3: Content Template Registration

Once a template is created, the entity retains the template ownership across all platforms. Every template gets a unique Template ID that is shared across other Blockchain DLT SMS platforms seamlessly.

Step 4: DLT Platform Templates Registered

Once your template gets approve from DLT platform. Require all the approved template in Excel format, Kindly Email us all the approved templates as per given excel format. Email: [email protected]

Features

DLT Operators List

You can register any of the below operators as principal Entity to get your Sender ID (headers), templates approve

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DLT Priority Support

Get your DLT Account, Headers and Templates Activated with ease.

Our DLT Support Champions will ensure smooth transition from Non-DLT to DLT based systems.

DLT ACCOUNT APPROVAL AND ACTIVATION: Full End-to-End Support to get your DLT Account Activated along with Headers and Templates.

HEADERS AND TEMPLATES APPROVALS: Our DLT Support Champions helps you in formatting submitting the Headers and Templates as per requirement.

DLT Priority Support

Changes as per Regulations

Pre DLTPost DLTRemarks
Customer ConsentNoYesVerifiable digital records of all customer opt-ins are made available on the platform. Customers can also see all their consents on a single dashboard
Customer PreferencesYesYesConsumers can also select specific day(s) and time band to block (or) receive. commercial communication in addition to type of category; viz only DND
Entity/Enterprise RegistrationNoYesEntity need to register with originating access provider (OAP) on the platform
Telemarketer RegistrationYesYesTelemarketer should now register with originating access provider (OAP) and no longer with TRAI
Header RegistrationNoYesEntity should register all its SMS Headers and Voice CLIs on the platform
Type of MessagesTransactionalTransactionalEvery template should be registered under one of these classifications: Promotional, Transactional or Service (Implicit or Explicit)
PromotionalPromotional 
GovtService (Inferred Consent)Government messages are classified under Service category
 Service (Explicit Consent) 
ScrubbingYes (only DND Check for Promotional SMS)Yes (Promotional & Service Explicit)Messages will be scrubbed against multiple parameters like Consent, Preference, Header, Template; and not just DND list
Complaint ManagementYesYesTelecom operators will now be responsible for complaint resolution
Interoperability between telecom Service ProvidersNoYesRegistration details of Entity, Telemarketer, Header, Template will be shared across the network to ensure seamless view
100% TraceabilityNoYesEverything is recorded and shared on the network using Blockchain technology.
Delivery ReportYesNoDelivery status for promotional messages will not be available post DLT.
1. Promotional Traffic
2. Transactional TrafficYesYesDelivery status for transactional messages will continue to be available post DLT.
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DLT Registration FAQs

Is DLT registration required?

Yes, DLT registration is compulsory for all businesses, companies, resellers, and telemarketers in India.

  • If you want to send SMS (offers, OTPs, updates), you must register as an Entity.
  • If you want to sell SMS services (like bulk SMS), you must register as a Telemarketer.
  • Entity registration is usually free on some platforms like Videocon (Ping Connect).
  • Telemarketer registration costs around ₹5,000 + GST across operators like Airtel, Jio, and Vodafone Idea.

There are 4 main steps:

  1. Register your business (Entity registration)
  2. Register your Sender ID (Header)
  3. Register consent templates
  4. Register message content templates

No, you don’t register directly with TRAI. You need to register on DLT platforms provided by telecom operators like Airtel, Jio, Vodafone Idea, BSNL, etc.

Sender ID

How do I register a Sender ID?

Each telecom operator has its own process. You need to follow their guidelines to register your Sender ID on the DLT platform.

Once your Sender ID is approved, you can start sending SMS. If it still doesn’t work after 24 hours, contact your SMS provider for support.

You need to upload proof showing the connection between your company name and Sender ID. After verification, it can get approved.

Consent

How to register a consent template?

The process depends on the operator you choose. You need to follow their steps to get approval.

No. You must register a consent template before sending promotional messages to new users.

Consent is valid for 12 months from the approval date.

Content Templates

How to register message templates?

You need to submit your SMS content for approval on the DLT platform. Once approved, you can use it for sending messages.

General Questions

Is DLT complete after getting Entity ID?

No. After getting your Entity ID, you still need to:

  • Add Sender ID (Header)
  • Register templates
  • Connect with a telemarketer

No. Messages sent without DLT approval will be blocked by telecom operators.

Check these first:

  • OTP verification is completed
  • Email verification is done

If everything is correct, contact your telecom operator’s support team with your application details.

No. You can only send messages related to your registered business category.

Payments

What payment methods are available?
  1. Online: Debit card, credit card, net banking
  2. Offline: Cheque or Demand Draft

It is valid for 5 years. Renewal charges may apply later.

CTA Whitelisting

What is CTA whitelisting?

It means registering your links, phone numbers, or call-to-action details on DLT before using them in SMS.

It helps reduce spam and ensures only approved links are sent to users.

Your SMS will be rejected by telecom operators.

Yes, but only with proper approval.

Also:

  • Only domain-based URLs are allowed (not IP addresses)
  • Subdomains must be registered separately
  • Dynamic URLs should end with a “?”