Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.
It is being issued in the public interest to control the SMS spam from various marketing firms. Earlier the bulk SMS providers were required to register with TRAI. With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT registered.
Entities not on the DLT platform may not be able to send messages.
DLT Guideline Update as on October 11, 2020
Every Content Template that is being registered by a Principal Entity should contain 'Brand Name(s)' (Complete business name/brand name/trademark) in the content field. That have been registered so far, should be updated with 'Brand Name(s)' by October 31, 2020.
For Enterprise registration, request you to first start registration with DLT Operator Registration Fees is Rs. 5900/- after one year renewal Charge and get a unique Entity Id from the Operator (This might take around 72 working hours to get approved) which should be used with All DLT operators.
You can register any of the below operators as principal Entity to get your Sender ID (headers), templates approve
Get your DLT Account, Headers and Templates Activated with ease.
Our DLT Support Champions will ensure smooth transition from Non-DLT to DLT based systems.
DLT ACCOUNT APPROVAL AND ACTIVATIONFull End-to-End Support to get your DLT Account Activated along with Headers and Templates.
HEADERS AND TEMPLATES APPROVALSOur DLT Support Champions helps you in formatting submitting the Headers and Templates as per requirement.
|Pre DLT||Post DLT||Remarks|
|Customer Consent||No||Yes||Verifiable digital records of all customer opt-ins are made available on the platform. Customers can also see all their consents on a single dashboard|
|Customer Preferences||Yes||Yes||Consumers can also select specific day(s) and time band to block (or) receive. commercial communication in addition to type of category; viz only DND|
|Entity/Enterprise Registration||No||Yes||Entity need to register with originating access provider (OAP) on the platform|
|Telemarketer Registration||Yes||Yes||Telemarketer should now register with originating access provider (OAP) and no longer with TRAI|
|Header Registration||No||Yes||Entity should register all its SMS Headers and Voice CLIs on the platform|
|Type of Messages||Transactional||Transactional||Every template should be registered under one of these classifications: Promotional, Transactional or Service (Implicit or Explicit)|
|Govt||Service (Inferred Consent)||Government messages are classified under Service category|
|Service (Explicit Consent)|
|Scrubbing||Yes (only DND Check for Promotional SMS)||Yes (Promotional & Service Explicit)||Messages will be scrubbed against multiple parameters like Consent, Preference, Header, Template; and not just DND list|
|Complaint Management||Yes||Yes||Telecom operators will now be responsible for complaint resolution|
|Interoperability between telecom Service Providers||No||Yes||Registration details of Entity, Telemarketer, Header, Template will be shared across the network to ensure seamless view|
|100% Traceability||No||Yes||Everything is recorded and shared on the network using Blockchain technology.|
|Delivery Report||Yes||No||Delivery status for promotional messages will not be available post DLT.|
|1. Promotional Traffic|
|2. Transactional Traffic||Yes||Yes||Delivery status for transactional messages will continue to be available post DLT.|
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